Start the Damn Business: 7 Excuses Women Need to Bury in 2025

It’s 2025. Women are running empires from their living rooms, scaling six-figure businesses off their laptops, and cashing checks in industries that didn’t even exist ten years ago. Meanwhile… you’re still thinking about starting your business.

And I get it, fear is loud. Society told us to play it safe, work hard for someone else’s dream, and not take “too many risks.” But let’s call it what it really is: excuses dressed up as logic.

If you’ve been stuck in “one day I’ll launch my business” mode, these are the 7 excuses you’ve been hiding behind And I’m about to drag them to their grave so you can finally step into your bag.

Excuse #1: “I Don’t Have Enough Money”

Translation: I’m scared to invest in myself.

Here’s the truth: businesses aren’t built on fairy dust. They take investment. But investment doesn’t always mean tens of thousands of dollars.

You can start scrappy. You can start small. You can start with:

• A domain name ($12 a year).

• A Canva Pro subscription ($12/month).

• A Stripe account (free).

• Free social platforms to market yourself (TikTok, IG, LinkedIn).

The difference is this: successful women find ways to make it work. Broke-mindset women convince themselves they need angel investors before they even pick a damn name.

Stop scrolling Amazon for $500 office chairs and start with the basics that get you visible. You can upgrade later. The point is to start.

Excuse #2: “I Don’t Have Time”

Sis, let’s be honest. You’ve got time for TikTok. You’ve got time for Netflix. You’ve got time for scrolling Instagram reels until 1 AM.

What you don’t have is priority.

Every woman has the same 24 hours. Some build businesses. Some build excuses. Which are you?

Do a time audit for one week. Write down exactly where every hour goes. You’ll find at least 7–10 hours you could shift into your business and that’s enough to launch with The Idea Command Framework.

Excuse #3: “I Need Everything to Be Perfect”

Perfection is procrastination in a designer dress.

Waiting until your brand is flawless is the same as saying, “I’d rather never start than start imperfectly.” Spoiler: the “perfect” business doesn’t exist. Every entrepreneur pivots. Every brand evolves.

Launch “good enough” and fix it on the fly. Perfection doesn’t pay bills. Execution does.

Excuse #4: “I Don’t Know Where to Start”

This one sounds valid until you realize Google is free, and you’re sitting here with me giving you the blueprint.

When you say “I don’t know where to start,” what you really mean is: I’m overwhelmed by too many options, so I’m choosing to do nothing.

Start with structure. Step 1: register your business name. Step 2: set up your payment processor. Step 3: create a service or product to sell. That’s the foundation. Everything else is layers.

Excuse #5: “The Market is Too Crowded”

Sis, Starbucks didn’t stop Dunkin’ Donuts from selling coffee. Rihanna didn’t stop Beyoncé from dropping an album. Crowded markets just mean people want what you’re selling.

The secret sauce? You. Your voice. Your perspective. Your style. There is only one you, and that’s your competitive edge.

Instead of worrying about being “different enough,” focus on being visible and consistent. That’s what makes clients choose you over the next woman.

Excuse #6: “What If I Fail?”

Here’s the real gag: failure is guaranteed.

Every entrepreneur fails at something. The website crashes. The ad flops. The launch doesn’t sell out. That’s the tuition we pay for success.

But here’s the part you’re missing: failing at one thing doesn’t make you a failure. It makes you a learner.

Redefine failure as feedback. Every flop is just data you can use to pivot and win bigger next time.

Excuse #7: “I Don’t Have Support”

Listen, waiting for your family and friends to cheer you on is the fastest way to stay broke. They might never “get it.” That doesn’t mean you stop.

Your support will come from strangers on the internet who see your vision. Your clients will clap for you long before your cousin does.

Stop begging for validation from people who don’t even pay their own bills on time. Build your own damn cheer squad: your clients.

Every excuse is just fear hiding in cute clothes. And sis, fear doesn’t pay bills. Execution does.

If you’ve been sitting on your idea, this is your wake-up call. No more waiting. No more overthinking. No more lying to yourself about why you “can’t.”

Because here’s the truth:

• You can start today.

• You can start small.

• You can start messy.

But you’ve got to start.

And if you don’t know how? That’s why The Idea Command Framework exists, Boo, to drag you out of excuse-land and get you live, visible, and profitable.

Sis, bury the excuses. It’s time to start the damn business.